Do you think that creating an attractive website is enough to hook traffic? It’s not 100% correct. You have to optimize your website so it can appear in the top search results. And for this, you have Search Engine Optimization (SEO). Today, we’ll tell you about SEO. We’ll answer the frequently asked question: “Why SEO is important for your website.” So, keep on reading!
But before we get into the article, let’s look at some misconceptions that are quite common among people.
Reality or Fiction ?
If you are starting your career as a newbie, you might think of the following misconceptions. These don’t have any reality behind them. So, make sure to prepare your mind to explore reality.
Here is what most of your youngsters think of:
- I can’t compete with my competitors.
- My field is almost saturated.
- I can’t rank my website in this field.
- Too much money needs to be spent on my website to rank it.
- I should add lengthy content to make my website appear at the top of the search results.
If you have the above questions in your mind, you have to clear them. These are nothing more than your assumption. So, always stay positive in every matter of your life. You can’t give up just because your competitors are at the peak of success. Also, you don’t have to worry about saturation. Always think that if they can rank their website, then why can’t you? Besides, there is always space for unique content in the market.
So, what should you do? The answer is “SEO.” SEO is important for your website, and there are several reasons behind it. Therefore, forget about writing lengthy content on your website. Always focus on quality rather than quantity.
What is SEO, and what is its importance?
What is Search Engine Optimization (SEO)
It is the principal or the algorithm that the search engines use to rank the websites. If your content is SEO-friendly, search engines will rank it on the first page. It means your website will hook more traffic, and you’ll generate more revenue.
SEO depends on the keywords that are widely searched by the users. For SEO writing, you’ll have to research for in-demand keywords and then target that keyword in your content. SEO doesn’t only depend on your content. Several factors play their role in ranking your website. If your website is SEO-friendly, it would appear in top search results in your niche. So always focus on the SEO of your website. Make it SEO-friendly, and it will hook organic traffic from the online world!
Importance Of SEO
We can’t cover all the benefits of SEO in this short article, but here are the top facts that make SEO an important part to rank your website:
- Hook more traffic (organically).
- Increase the awareness of your website.
- People believe that if the website is at the top, it must be providing quality content. Hence, you can win the trust of people worldwide.
- Compete efficiently against your competitors.
- Increase the overall revenue of your website, etc.
There are numerous facts to support the importance of SEO for your website.
How To Grow Online
Google is the most used Search Engine across the globe. If you are looking to establish an online business, you should go for Google instead of other search engines. Almost 90% of the total online users prefer searching on Google than Yahoo and Bing etc. According to an estimate, Google enjoys immense traffic of about 4.39 Billion users. And out of which, about 240 Million users are from America.
So if you want to establish and grow your business online, you should start it on Google.
Page Loading Speed
In this modern age, no one has the time to wait for your website to load. If your website isn’t SEO-friendly, it will take about a minute to load. No one would wait for that long. The user would exit your website and will search his queries on the other websites. Therefore, make sure that your website content loads within 2-3 seconds.
Make Your Website Mobile Friendly
With the launch of smartphones, most people are using them for online researches. If you want to hook more traffic to your website, always focus on designing a mobile-friendly website for your brand.
- Do complete research and arrange it accordingly.
- Always cover fewer topics on one page. But explain them as briefly as you can.
- Don’t forget to use the keywords naturally in your content.
- If you want to start an e-commerce store, it would make you earn a handsome amount of money. Such websites are highly in-demand.
You might have noticed that the websites with short URLs appear at the top of search results. It proves that a short URL address has a higher chance to rank. You should keep this in mind for the better SEO of your website.
People are always looking for quality content to find the solutions to their problems. Writing quality and lengthy content would make your readers spend more time reading the content. What I mean by lengthy content is describing everything deeply without the fluff. So make sure to keep your reader engaged with your content.
Thanks for making it this far till the end of the article. We hope that this article would have helped you clear your concepts about SEO and its importance. SEO is important for your website and Excale SEO Services an help to get positive results. We tried our best to guide you about SEO and how you can do SEO of your website to make it appear in the top search results.