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Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Webchanics helps you to find relevant keywords that help you reach the right customers. Our team takes analyses your business & creates the right SEO strategy to reach your business goals.

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Search engine optimization is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social exposure of your web site company. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

At Webchanics we provide Professional SEO services that deliver tangible results. Our  global team of SEO consultants and industry experts continue to produce excellent results for our clients.


Excale offers following five search engine marketing services:

Pay-per-click advertising

We will design a paid search strategy around your marketing strategy to reach the most people at your budget. Also, we will manage your bids, test copy and provide continual improvement for your paid search campaign. To help you capture customers, we will further create or optimize your landing pages so success comes quickly.

Search engine optimization

Positioning your web site in the free listings on search engines is the best way to optimize your company’s exposure over the long term. So, we will detail and execute a marketing strategy so your web site reaches the top of the search engine rankings.

Social Media Marketing Services 

Some of the most visited websites on the Internet are social networking sites like Facebook, Youtube and Twitter. That’s why it is crucial to develop a social marketing online campaign to establish your brand on the top social media web sites. Gain exposure not only to capture quality traffic, but also to help you establish and expand your brand recognition worldwide.

Quality backlinks are considered most important goal for any website owner today. Use high pagerank backlinks to increase your website’s search engine ranking. High PR backlinks can instantly shoot-up your site rankings. Backlinking to websites that have high page rankings can do wonders for boosting your own website’s rankings; sometimes with results that have you jumping up the listings seemingly overnight.

SEO Content Writing 

The world is changing, and quality SEO content writing services are becoming an increasingly important part of the way that those who would market their products and services online do business, and Excale has the knowledge and expertise.

Let’s work together on your
next SEO Marketing project