Focus on The Big Picture for Your Website Strategy!
Building or redesigning your own website is a lot like being general contractor during construction of a new building. That is to say, you have to find the right professionals and coordinate the different parts of strategy they each need to complete.
While designing a great website it is very easy to focus on creating something visually pleasing. However, while forgetting to ensure that the website achieves your business’ online goals. Therefore, a developed marketing strategy is fundamental to the success of any website design project.
An effective website requires a clear definition of goals, comprehensive planning, and expert execution. These requirements cover a wide range of skillsets. You might have an excellent designer who is unable to get your site ranked well on the search engines due to a lack of website strategy. Furthermore, you may have great site traffic, but you aren’t getting many sales. We can help.
Excale focuses on the big picture and helps you map a strategy to achieve your web site goals. Our Team delivers a topnotch, user-centered web presence that supports your Business mission and strategic goals.
Our consulting for website strategy includes –
- goal setting
- target audience definition
- marketing strategies
- usability testing
- search engine optimization.
For sites that have not yet been built or are ready to undergo a transformation, we offer comprehensive information architecture planning.
Around 90% of all websites struggle to provide a return on investment. Let’s see it like this: Would you go to your manager and say, “I’ve got an this nice idea which will cost us a couple of thousands of dollars, and it probably has a 10% chance of working?” I don’t think so. Sadly this is what many people do by lacking a clear strategy with determined goals or by using other companies’ websites as guidance.
Interested in more information about Website Strategy, Goals and Objectives ? More Information in this Blog Post.